Elevating the Guest Experience Digitally
Marina Byblos Hotel is a 4-star deluxe property located on Al Hubob Street in Dubai Marina, UAE. It provides stylish guest rooms and suites, a variety of dining and bar options, entertainment venues, and amenities catering to both locals and tourists. The hotel wanted a website that matches its modern design, hospitality, and location advantages, and PPC campaigns to drive qualified traffic and direct reservations.
1.Capturing the Full Range of Offerings
The hotel has many components (rooms & suites, multiple restaurants & bars, lounges, nightlife, rooftop poolbar, spa, etc.). The site needed to present all of these in a structured, clear way so visitors could easily navigate to what interests them.
2.Designing for Luxury & Clarity
The aesthetic had to reflect modern luxury, but also ensure usability: elegant visuals without sacrificing speed or clarity.
3.Building on Wix / Using Its CMS Efficiently
Since the site was built on Wix, the design and backend had to work within Wix’s constraints (themes, page speed, editable CMS parts for rooms, amenities, gallery, etc.).
4.Booking & Reservation Integration
The site uses RevChill / RevChillBook for booking (“Book Now” links) and the loyalty / members club function; making sure these integrate well and users find the booking path easily was crucial.
5.Effective PPC Campaigns
To get fast visibility, bookings, and enquiries, PPC campaigns needed to target the right audience (leisure travellers, business travellers etc.), choose
effective keywords (Dubai Marina hotel, hotels near JBR beach, boutique hotels Dubai), and optimize spend.
6.Mobile Performance & Localization
Visitors are often using mobile devices; the site must be responsive. Also, in Dubai there is high competition, so the site needs to perform fast, be visually appealing, and possibly support local preferences (language, offers, etc.).
1.Custom Design on Wix
We created a design that reflects the hotel’s luxury identity: high-quality imagery, clean layout, strong visuals of rooms and amenities, intuitive menu structure (Rooms, Restaurants & Bars, Facilities, Gallery, Contact, Booking).
2.CMS Setup for Easy Updates
Via Wix’s backend, the client can update rooms info, amenities, add gallery images, modify restaurant & bar descriptions, manage the loyalty club and offers.
3.Booking Integration
Integrated “Book Now” links via RevChillBook / RevChill booking engine so users can reserve rooms directly. Also linked loyalty club membership to encourage repeat business.
4.Showcasing Amenities & Dining / Entertainment Options
Strong sections for Restaurants & Bars, Clubs & Nightlife etc. Visual galleries of rooms and facilities help convey expectations.
5.PPC Campaign Strategy and Execution
We ran PPC campaigns targeting key keywords and audience segments, designed ad creatives aligned with the brand visuals, set up tracking to monitor conversions (room bookings, enquiries).
6.Mobile Responsiveness & Speed Optimization
Even though built on Wix, we optimized image sizes, layout flow for different devices, and minimized unnecessary script load to ensure faster page loading.
7.SEO Foundations
While PPC gives immediate traffic, we also ensured meta-tags, headings, content structure supported search engine indexing; site content emphasizes location advantages (Dubai Marina, near JBR beach etc.).
