Our Case Study

Our case studies showcase real-world results driven by innovation, strategy, and smart execution.Explore how we’ve helped businesses grow through cutting-edge technology and tailored development.

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Marina Byblos Hotel

Project Overview :

Marina Byblos Hotel engaged Hala Smart Technologies to design a fully responsive website on the Wix platform, and to run PPC (Pay-Per-Click) marketing campaigns. The aim was to enhance brand visibility, improve direct bookings, showcase the hotel’s facilities, meals/restaurants bars/nightlife, and deliver an engaging digital experience for both leisure and business travellers in Dubai Marina.

Elevating the Guest Experience Digitally Marina Byblos Hotel is a 4-star deluxe property located on Al Hubob Street in Dubai Marina, UAE. It provides stylish guest rooms and suites, a variety of dining and bar options, entertainment venues, and amenities catering to both locals and tourists. The hotel wanted a website that matches its modern design, hospitality, and location advantages, and PPC campaigns to drive qualified traffic and direct reservations.

1.Capturing the Full Range of Offerings
The hotel has many components (rooms & suites, multiple restaurants & bars, lounges, nightlife, rooftop poolbar, spa, etc.). The site needed to present all of these in a structured, clear way so visitors could easily navigate to what interests them.

2.Designing for Luxury & Clarity
The aesthetic had to reflect modern luxury, but also ensure usability: elegant visuals without sacrificing speed or clarity.

3.Building on Wix / Using Its CMS Efficiently
Since the site was built on Wix, the design and backend had to work within Wix’s constraints (themes, page speed, editable CMS parts for rooms, amenities, gallery, etc.).

4.Booking & Reservation Integration
The site uses RevChill / RevChillBook for booking (“Book Now” links) and the loyalty / members club function; making sure these integrate well and users find the booking path easily was crucial.

5.Effective PPC Campaigns
To get fast visibility, bookings, and enquiries, PPC campaigns needed to target the right audience (leisure travellers, business travellers etc.), choose effective keywords (Dubai Marina hotel, hotels near JBR beach, boutique hotels Dubai), and optimize spend.

6.Mobile Performance & Localization
Visitors are often using mobile devices; the site must be responsive. Also, in Dubai there is high competition, so the site needs to perform fast, be visually appealing, and possibly support local preferences (language, offers, etc.).

1.Custom Design on Wix
We created a design that reflects the hotel’s luxury identity: high-quality imagery, clean layout, strong visuals of rooms and amenities, intuitive menu structure (Rooms, Restaurants & Bars, Facilities, Gallery, Contact, Booking).

2.CMS Setup for Easy Updates
Via Wix’s backend, the client can update rooms info, amenities, add gallery images, modify restaurant & bar descriptions, manage the loyalty club and offers.

3.Booking Integration
Integrated “Book Now” links via RevChillBook / RevChill booking engine so users can reserve rooms directly. Also linked loyalty club membership to encourage repeat business.

4.Showcasing Amenities & Dining / Entertainment Options
Strong sections for Restaurants & Bars, Clubs & Nightlife etc. Visual galleries of rooms and facilities help convey expectations.

5.PPC Campaign Strategy and Execution
We ran PPC campaigns targeting key keywords and audience segments, designed ad creatives aligned with the brand visuals, set up tracking to monitor conversions (room bookings, enquiries).

6.Mobile Responsiveness & Speed Optimization
Even though built on Wix, we optimized image sizes, layout flow for different devices, and minimized unnecessary script load to ensure faster page loading.

7.SEO Foundations
While PPC gives immediate traffic, we also ensured meta-tags, headings, content structure supported search engine indexing; site content emphasizes location advantages (Dubai Marina, near JBR beach etc.).

Conclusion :

With the work of Hala Smart Technologies, Marina Byblos Hotel now has a refined, modern website that not only showcases its full offerings rooms, food & beverage, nightlife, facilities but also drives direct engagement through bookings and membership offers. The PPC campaigns have helped increase visibility among target guests and encouraged more direct reservations, reducing dependence on third-party platforms. The website is set up to be maintained easily via CMS, keeping content fresh and aligned with promotions or seasonal offers.

Nell Gwynne

Project Overview :

Nell Gwynne partnered with Hala Smart Technologies to strengthen its digital brand presence through visually engaging social media creatives. Our team developed eye-catching content for Instagram posts, stories, and reels, all designed to reflect the lively spirit of this Dubai-based pub and sports bar. The goal was to create a cohesive visual identity that highlights their menu, weekly offers, and live entertainment, helping the brand connect with a wider online audience.

Nell Gwynne is a British-style pub and sports bar located in Dubai Marina, well-known for its live sports broadcasts, traditional British food, and weekly themed nights such as Quiz Night, Wings Night, and Happy Hour. They approached Hala Smart Technologies to translate their energetic, social atmosphere into digital visuals that could make their offers, events, and experiences more engaging on social media.

1.Capturing Brand Energy Through Design
Transforming the lively, friendly, and energetic pub atmosphere into graphics that instantly connect with the audience while keeping the visual identity modern and authentic.

2.Designing for Dynamic Offers & Events
The client regularly promotes changing specials and events. We needed a design system that allows consistent branding but flexible layouts, perfect for weekly updates like Happy Hour, Live Sports, and Quiz Nights.

3.Consistency Across All Platforms
Ensuring the same brand look and feel across Instagram posts, stories, and reels, while keeping each design engaging and suitable for the format.

4.Creating Scroll-Stopping Content
In a competitive digital space, especially in Dubai’s hospitality market, the designs had to stand out on feeds—instantly recognizable and appealing to both regular guests and new visitors.

1.Comprehensive Visual Identity System
We developed a graphic style guide including fonts, colors, icons, and layouts that represent the warm, lively, and social pub vibe of Nell Gwynne.

2.Social Media Post & Reels Design
Designed a full suite of Instagram posts, stories, and reels graphics, each tailored to highlight special offers, events, and the unique pub experience.

3.Event & Offer Templates
Custom templates for weekly events such as Wings Night, Quiz Night, Happy Hour, and Live Sports Schedule, allowing the client to quickly update and reuse visuals.

4.Brand-Aligned Aesthetic
Maintained a color palette and typography reflecting the British pub heritage—rich tones, bold type, and engaging imagery of food, drinks, and the venue.

5.Optimized for Engagement
Every visual was designed to increase clicks, shares, and reservations, with a strategic use of composition, animation (for reels), and text hierarchy.

Conclusion :

Working with Hala Smart Technologies, Nell Gwynne now enjoys a consistent, eye-catching visual identity that amplifies their brand online. From Instagram posts to engaging reels, the creative designs capture the essence of their pub’s lively atmosphere, driving better engagement and visibility. With reusable templates and a strong brand foundation, Nell Gwynne’s digital presence is now equipped to grow, adapt, and engage their Dubai Marina audience more effectively than ever.

Gulf Special Building Maintenance L.L.C.

Project Overview :

Gulf Maintenance engaged Hala Smart Technologies to improve their digital presence and drive service enquiries through Google Ads (paid campaigns). We also supported their website’s user experience and visibility to convert more visitors into leads for their building maintenance services in Business Bay, Dubai.

Gulf Special Building Maintenance L.L.C is a facility services company offering specialized services including kitchen exhaust maintenance, grease trap cleaning, sanitization, water tank cleaning, HVAC duct & air-duct cleaning, etc. Their HQ (or main service area) includes Empire Heights Tower B – Dubai Fountain Street – Business Bay, Dubai. They needed a campaign to reach clients who need these maintenance services ,commercial clients, residential management, etc.

1. Low Awareness among Potential Clients
Many potential clients (restaurants, commercial kitchens, residential building operators) needed to know about Gulf Maintenance and its full range of services.

2.Differentiation & Trust
Maintenance services are commoditized; customers need justification (why choose Gulf over competing service providers). The site and ads needed to communicate reliability, professionalism, 24/7 support, quality materials etc.

3.Conversion Optimization
It was necessary not just to bring clicks, but to convert them into enquiries: calls, form submissions (“Request a Service”), etc.

4.Geo-Targeting & Relevant Keywords
Targeting the right areas (Business Bay, Dubai Marina, etc.), using correct keywords (e.g. “kitchen exhaust cleaning Dubai”, “grease trap service Dubai”, “air duct cleaning Business Bay”), to ensure ads are cost-efficient.

5.Mobile-Friendly & Clear Contact Paths
Since many decision makers or operations staff use mobile devices, site needed clear contact info, call-to-action buttons, visible phone/email, and easy forms.

1.Google Ads Campaigns
We set up and managed PPC campaigns targeting service-specific keywords (exhaust cleaning, grease trap, sanitization, etc.). Ads were geo-targeted to cover Business Bay, and other relevant Dubai-wide zones where Gulf Maintenance operates. We wrote ad copy emphasizing reliability, 24/7 emergency help, free estimates, etc.

2.Landing Page Optimization
Ensured that pages where ads send traffic are optimised: Services pages (e.g. Kitchen Exhaust, Grease Trap, Sanitization), clear “Request a Service” forms, visible phone number (e.g. +971 444 28661), email contact. Call-to-action buttons (“Call Now”, “Email Us”, “Request a Quote”) strategically placed.

3.Design / UX Improvements
Worked on site layout, menu, service listings, imagery to appear more professional and trustworthy. Make sure services are easy to find via the navigation (Home, About Us, Services, Contact Us, Our Clients).

4.Tracking & Metrics Setup
Configured conversion tracking for form fills / calls to assess which keywords and ads were giving leads. Adjusted daily/weekly bidding based on performance.

Geo-Focused & Keyword Strategy
Selected keywords with local intent + service-specific terms; negative keyword strategy to minimize wasted spend. Also leveraged ad scheduling (if relevant) to show ads when decision makers are most likely searching.

Mobile Responsiveness & Contact Visibility
Ensured mobile users see contact info prominently, easy “call now” clickable phone links, quick access to service request forms, etc.

Conclusion :

Through the collaboration with Hala Smart Technologies, Gulf Maintenance is now more visible online among businesses and individuals who need specialized maintenance services in Dubai. Google Ads campaigns generate qualified leads; the website supports conversion with a clean service structure, strong calls-to-action and credibility cues. The investment in paid campaigns combined with website optimizations positions Gulf Maintenance to grow its customer base, reduce dependency on referrals, and build measurable growth.

Green Crystal Ventilators & Air Filters Trading

Project Overview :

Green Crystal partnered with Hala Technology to build a clean, professional WordPress website that reflects its expertise in ventilation and air filtration solutions. The goal was to present their product portfolio, services, client base, and contact / quote functionality in a clear, organized, and trustworthy manner. The site was designed so that visitors (restaurants, hotels, developers) can quickly understand what Green Crystal does, see product details, and reach out for quotations or consultations easily.

Green Crystal Ventilators & Air Filters is based in Dubai, specializing in restaurant kitchen ventilation solutions, air filtration systems, electrostatic precipitators, and exhaust & fan controls. They are also authorized distributors of SIRIUS (UK) and AOM Australia, with credentials such as being Emaar-approved Kitchen Ventilation Specialists.

1.Presenting Technical Products Clearly
The various products (e.g. kitchen hoods, electrostatic precipitators, exhaust fans) are technical; descriptions, benefits, and visuals needed to be accurate, easy to understand, and professional.

2.Organizing Large Product Catalog & Services
With multiple product categories and service offerings, the site navigation and layout must allow users to find what they want (product pages, services, etc.) without getting lost.

3.Trust & Credibility
Because the audience includes high-end clients like restaurants, developers, etc., the website needed to project authority: credentials, years of experience, client list, quality images.

4.Contact / Quote Flow
Potential clients must be able to request quotes or contact Green Crystal easily from multiple places (from product pages, from services page, homepage), with minimal friction.

5.Responsive & Fast
In Dubai / GCC especially, many users access via mobile. The site must load well, adapt to screens, images optimized, etc.

1.Custom WordPress Theme with Minor Customization
Designed and developed a theme that reflects Green Crystal’s brand (clean, industrial, trustworthy). Minor custom WordPress work done: custom post types for Products, custom fields for product specifications, filterable product categories, etc. (beyond just stock theme usage).

2.Structured Product & Service Pages
Separate sections/categories for Products (Canopies & Kitchen Hoods; Ecology Filtration Systems; Electrostatic Precipitators; Kitchen Exhaust Fans & Controls) and Services (Site Assessment; Product Installation; Testing & Commissioning; Planning & Design). Each product category has individual detail pages.

3.Homepage with Strong Messaging & Visuals
Hero section clearly states what Green Crystal does (“Restaurant Ventilation Solution”, etc.), their key differentiators (authorized distributor, experience), and “Get Started” / “Request Quote” calls to action.

4.Client & Credibility Elements
Display of company credentials (“Authorised Distributor”, “Emaar Approved Specialist”, “15 Years Expertise”) to build trust.

5.Contact / Request Quote Integration
Prominent “Request Quote” and “Contact Us” buttons in header and elsewhere so users always have easy access.
Responsive Design & Performance Optimization The layout adjusts on mobile, images are used with care, sections are easy to scroll through, content hierarchy is clear.

Conclusion :

Working with Hala Technology, Green Crystal now has a professional and well-structured online presence that matches its technical, industrial focus. The website effectively showcases their products and services, communicates credibility, and makes it easy for clients to request quotes and contact them. With WordPress and minor custom functionality, the client can update product listings, services, and images themselves, making the site scalable and maintainable for the future.